Clarity by Design
Intuitive UX/UI for complex digital systems.
Hi, I’m April Vincent.
Senior UX/UI design leader with 10+ years of experience designing and scaling complex digital systems. Backed by 25+ years in web and visual design, I bring hands-on execution, systems thinking, and long-term clarity to user-centered, business-critical products.
End-to-end, hands-on UX leadership.
Case Studies
My background in UX/UI design is grounded in user behavior analysis, interaction patterns, and usability best practices. I design scalable, intuitive interfaces for complex web and mobile applications, translating intricate systems into clear, efficient user experiences. Here are some examples:
Satellite Systems UI Redesign
A scalable UI redesign bringing clarity and control to a complex satellite communications platform.
From Complex Data to Clear Insight
Designing data-driven visuals that make dense research usable and shareable across marketing campaigns.
Rebuilding a Brand Across Digital Experiences
Applying a new brand across a large-scale website and marketing ecosystem—improving usability, consistency, and delivery at scale.
How I Work
I focus on translating complexity into clarity — whether that’s simplifying dense research, restructuring an enterprise interface, or shaping systems that scale with real user needs. My work balances usability, technical realities, and long-term business value, and is grounded in collaboration with cross-functional teams.
My Core Capabilities & Design Practice
Design Translation
I specialize in transforming complex requirements and user needs into clear wireframes, mockups, and interactive prototypes—establishing shared understanding and enabling confident, informed decisions.
End-to-End Delivery
I deliver production-ready UX—from flows and prototypes to specifications and documentation—working closely with distributed, international teams to ensure accurate implementation.
Scalable Experience Design
My work focuses on creating flexible, scalable experiences that balance usability, technical constraints, and brand consistency, providing a strong foundation for long-term growth.
Stakeholder Alignment
I align teams around clear design decisions through thoughtful communication and iteration, incorporating feedback to keep work moving forward with clarity and momentum.
Software Experience
- Figma
- Adobe Creative Suite
- Jira
- Confluence
- Workfront
- Marketo
- Microsoft Office 365
- Google Software Suite
- Sitecore, WordPress
- ChatGPT
Design Work
This gallery highlights a snapshot of my design work, but the full story lives in the case studies. Explore detailed walkthroughs of enterprise platform redesigns, scaling brand and design systems, and data-driven UX & infographics to see how complex requirements are translated into clear, production-ready solutions.
Before-and-after website designs showing improved clarity, hierarchy, and brand consistency.
