Clarity by Design

Intuitive UX/UI for complex digital systems.

Hi, I’m April Vincent.

Senior UX/UI design leader with 10+ years designing and scaling complex digital systems, backed by 25+ years in web and visual design. Hands-on, end-to-end UX leadership translating complex requirements into clear, scalable experiences that deliver real business value.

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what i can do

Case Studies

My background in UX/UI design is grounded in user behavior analysis, interaction patterns, and usability best practices. I design scalable, intuitive interfaces for complex web and mobile applications, translating intricate systems into clear, efficient user experiences. Here are some examples:

Bringing Clarity to Complex Satellite Operations

Scalable UI for a complex satellite platform.

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Turning Complex Research into Usable Insight

Turning dense research into clear visuals.

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Rebuilding a Brand Across Digital Experiences

Rolling out a new brand across digital experiences.

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How I work

My Core Capabilities & Design Practice

Turning Complexity into Clarity

“This Marketing course changed how I work online. The teachers explain clearly & the lessons are easy to follow.”

Scalable, Production-Ready Experiences

I design flexible, scalable interfaces that are easy to build, consistent across surfaces, and built to evolve—supporting long-term product growth and maintainability.

End-to-End Ownership

I own work from problem definition through detailed specs and delivery, partnering closely with product and engineering to ensure high-quality, on-time implementation.

My Software Experience

Figma • Adobe Creative Suite • Jira • Confluence • Workfront • Marketo • Microsoft Office 365 • Google Software Suite • Sitecore, WordPress • ChatGPT

Portfolio

Design Work

This gallery highlights a snapshot of my design work, but the full story lives in the case studies. Explore detailed walkthroughs of enterprise platform redesigns, scaling brand and design systems, and data-driven UX & infographics to see how complex requirements are translated into clear, production-ready solutions.