
Clarity by Design
Intuitive UX/UI for complex digital systems.
About My Work

Hi, I’m April Vincent.
I’m a Senior UX/UI design leader with 10+ years designing and scaling complex digital systems, backed by 25+ years in web and visual design. I lead UX end to end with a hands-on approach, turning complex requirements into clear, scalable experiences that drive real impact. My work is grounded in close partnership with cross-functional teams and shaped by a strong focus on usability, technical realities, and long-term business value.
Case Studies
My background in UX/UI design is grounded in user behavior analysis, interaction patterns, and usability best practices. I design scalable, intuitive interfaces for complex web and mobile applications, translating intricate systems into clear, efficient user experiences. Here are some examples:

Scaling a Digital Brand
Rolling out a new brand across digital experiences to create clarity and cohesion.
My Core Capabilities & Design Practice
Turning Complexity into Clarity
I turn ambiguous, technical, and research-heavy problems into clear UX direction—helping teams align faster, reduce rework, and make confident product decisions.
Scalable, Production-Ready Experiences
I design flexible, scalable interfaces that are easy to build, consistent across surfaces, and built to evolve—supporting long-term product growth and maintainability.
End-to-End Ownership
I own work from problem definition through detailed specs and delivery, partnering closely with product and engineering to ensure high-quality, on-time implementation.
Software Experience
Figma • Adobe Creative Suite • Jira • Confluence • Workfront • Marketo • Microsoft Office 365 • Google Software Suite • Sitecore, WordPress • ChatGPT
Design Work
This gallery highlights a snapshot of my design work, but the full story lives in the case studies. Explore detailed walkthroughs of enterprise platform redesigns, scaling brand and design systems, and data-driven UX & infographics to see how complex requirements are translated into clear, production-ready solutions.

