Tag: Adobe Creative Suite
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Case Study – Rebuilding a Brand
CHALLENGE When a New Brand Meets a Complex Digital Ecosystem Collage Group was in the midst of a brand update when I joined, with a third-party partner leading the initial visual direction. While the brand was defined, it needed to be finalized and applied consistently across a complex digital and marketing ecosystem. The first major…
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Case Study – Infographics
CHALLENGE When Complex Research Becomes Hard to See The company’s market research team had accumulated a wealth of high-value data on diverse consumer segments. However, much of that insight lived in dense tables and functional charts—analytically sound, but difficult to interpret quickly and rarely leveraged as outward-facing content. The challenge was to unlock the value…