Case Study
Rebuilding a Brand Across Digital Experiences
My Role
Director, CX Design
Collage Group
Market Research & Consumer Insights
In collaboration with internal stakeholders and a third-party branding partner, I led the application of Collage Group’s updated brand across the website and supporting marketing collateral, owning the end-to-end execution of a complex, content-heavy web rebuild.
Challenge
When a New Brand Meets a Complex Digital Ecosystem
- A new brand direction existed but was not yet finalized or consistently applied across digital touchpoints.
- The website needed a full rebuild to support the new brand and improve content discoverability.
- Delivery required navigating technical constraints and manual content migration.
The Challenge
Finalize the brand and operationalize it across a large, interconnected digital ecosystem while improving usability and supporting marketing goals.
Approach
Building a Scalable Brand System
Translating a new brand identity into a cohesive, usable, and scalable digital system across web and marketing channels.
Brand Integration & UX Alignment
Applied the updated brand across layouts, components, and user journeys to improve consistency and usability.
Website Rebuild & Content Migration
Led the WordPress rebuild and large-scale manual content migration.
Execution, QA & Coordination
Owned day-to-day delivery across design, content, and development.
Visual System in Practice
Examples of the refreshed Collage brand applied across key web and marketing touchpoints. Click any image to view full size.
Intuitive comparisons and hierarchy.
White paper design with cohesive branding and refined data visuals
Clear visual narrative with prioritized insights.
Distinct dataset expressed through a consistent visual framework.
Illustration simplifying complex topic
Interior page redesign with improved clarity and usability
Results & Impact
Brand in Action
The refreshed brand was brought to life across web and marketing channels through a cohesive, usable, and scalable digital system.
On-Time Launch
Launched the rebuilt website on schedule through cross-functional coordination.
Improved Usability
Simplified navigation and user journeys to surface key content.
Consistent Brand Application
Applied the updated brand across web and marketing collateral.
Scalable Foundation
Built flexible layouts and content blocks for future growth.
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