Case Study
Turning Complex Research into Usable Insight
My Role
Director, CX Design
Collage Group
Market Research & Consumer Insights
In collaboration with research analysts and content partners, I owned the transformation of raw market research into clear, editorial-quality infographics, bridging data analysis and visual storytelling.
Challenge
When Research Becomes Hard to See
- Valuable market research lived primarily in dense tables and functional charts.
- Insights were difficult to interpret quickly and rarely used as outward-facing content.
- The marketing team lacked flexible, visual assets that could make this data usable and shareable.
The Challenge
Transform rigorous research into engaging, accessible, market-ready visuals without oversimplifying the underlying data.
Approach
From Research to Visual Storytelling
A system-driven approach to translating rigorous research into scalable, market-ready visual content, grounded in close collaboration between design and research.
Insight Prioritization
Collaborated with research analysts to clarify context and key takeaways.
Data-to-Design Translation
Translated dense data into clear visual narratives using layout, hierarchy, typography, and color.
Scalable Visual Systems
Built flexible infographic components for reuse across datasets and campaigns.
Visual System in Practice
Examples of how dense research was translated into reusable, market-ready infographic systems. Click any image to view full size.
Dense tables and functional charts optimized for analysis, not communication.
Distinct dataset expressed through a consistent visual framework.
Clear visual narrative with prioritized insights.
Intuitive comparisons and hierarchy.
Results & Impact
From Insight to Impact
The redesigned infographics transformed research into versatile, high-value visual assets that improved accessibility and extended the long-term value of the data.
Multi-Campaign Reuse
Visuals deployed across multiple marketing campaigns, expanding reach without additional data collection.
Extended Data Lifespan
Existing research repurposed into infographics, allowing insights to live beyond static reports.
Improved Comprehension
Clear hierarchy and storytelling made complex findings easier to understand at a glance.
Market-Ready Assets
Polished, flexible visuals supporting thought leadership, campaigns, and audience engagement.
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